In view of opportunities, an Italian high-quality glass furniture manufacturer decided to purchase a production facility in China. He was also initiating new contacts with a view to supplying the Asian market.
Objectives
- To be able to describe his very wide and diverse product range
- To strictly control quality of production in his Chinese subsidiary
- To understand Asian accents
- To be able to ask and answer questions at trade fairs (as a customer & as a supplier)
Key elements of his course
- Extensive use of his own company catalogues, brochures and other printed material to practice presenting his products
- Use of digital video to improve comprehension
- Simulations and extensive practice of trade fair situations
- Preparing and role-playing possible difficulties concerning production