Case study: Selling a company to Vietnam


The managing director of a small company in France who had invented a new technology in plastics moulding was approaching retirement. His children didn’t want to take on the business so he had found buyers in Vietnam. 

  • To communicate with the buyers while the machinery was being shipped over
  • To be able to explain to the workers and engineers on-site in Vietnam how the machines worked
  • To request tools, or other technical help in order to install the machines
  • To discuss the ground plans for the factory

Key elements of his course
  • Use of diagrams and plans to practice describing the machines
  • Simulating telephone calls with the buyers to confirm or 
    re-negotiate terms
  • Learning the names of industry-specific tools and processes
  • As the project progressed (in a later course) dealing with problems which arose