A marketing manager had to improve his French when he accepted a new job with a French chemical company.
Objectives
- To be able to understand meetings
- To be able to use the telephone with colleagues
- To explain the situation in his area to the French management
- To be able to socialize with his new French colleagues
Key elements of his course
- Using video of meetings to analyse his linguistic performance
- Intensive comprehension practice
- Learning expressions to take control
- Explaining his position regarding the company marketing material
- Intercultural awareness
This course is an example of how we can combine language and extra-linguistic aims (in this case intercultural awareness) to increase the added-value of the course for our clients.